About Us
At TUS OJOS EYECARE, we deeply value the privacy and trust of our patients, customers, and business partners. Comprising our Company, its affiliates, subsidiaries, and associated medical practices, collectively referred to as “Company,” “our,” or “we,” we are committed to responsibly utilizing and safeguarding the information shared with us. As a premier provider of vision services and treatments (“Services”) in the United States, we take pride in delivering cutting-edge healthcare technology and exceptional vision care to our patients. We are dedicated to ensuring transparency in our privacy practices, particularly concerning the marketing and advertising of our Company’s Services.
Purpose of this Privacy Policy
This Privacy Policy serves to elucidate how TUS OJOS EYECARE collects, stores, and utilizes both personally identifiable and non-personally identifiable information. We outline the methods through which we, along with our business partners and vendors, gather data, including through our websites, mobile and desktop applications, emails, social media platforms, sweepstakes and contests, and online behavioral advertising initiatives. By engaging with our websites, services, applications, or responding to our communications, you are acknowledging your agreement to adhere to the terms and conditions stipulated in our privacy policies. For comprehensive details on data collection, usage, and measures to safeguard your privacy, please consult the Table of Contents provided below.
TABLE OF CONTENTS
- Information We Collect
- Cookies
- Do Not Track
- Links To Other Websites
- How We Use And Share Your Information
- Choices As To Your Privacy
- Children’s Privacy
- Third Party Websites
- Updating or Correcting Your Personal Information
- Changes To This Policy
- How To Contact Us
Information We Collect
Personally Identifiable Information You Provide: At TUS OJOS EYECARE, we collect information voluntarily provided by you when you utilize our Services. This includes activities such as registering for our Services, participating in surveys, providing testimonials, engaging in interactive features or forums (like chat features), entering contests, or contacting us with inquiries, comments, or requests. The personally identifiable information you provide may encompass details such as your name, address, age, birth date, gender, email address, phone number, photo, social media account ID, zip code, education, professional experience, demographic information, health and/or medical conditions, as well as product and Services usage and preferences.
Non-Personally Identifiable Information We May Collect: We also gather non-personally identifiable information, which does not individually identify you, but rather provides insights based on your interactions with our websites. This information may include the URL of the website you visited before ours, the subsequent URL you navigate to, your browser type, and your IP address. Additionally, we collect information about your device, such as Media Access Control (MAC) address, operating system details, screen resolution, language, and Internet browser type and version. This data is used for analysis on both personal and aggregated levels to enhance our Services.
Information We Receive from Third Parties: We may combine the information you provide with data received from other sources, such as public databases, demographic information providers, social media platforms, joint marketing partners, and other third parties.
Automatic Collection of Information: Our service providers and business partners may automatically collect information from your device through various methods:
Through your browser or device: Information like MAC address, computer type, screen resolution, operating system details, device manufacturer, language, and Internet browser type and version may be collected.
Through mobile or desktop applications: When you use applications provided by our partners/service providers, application usage data may be tracked, including when the application accesses our servers and which information and files are downloaded.
Through cookies: We utilize cookies to gather data such as time spent on our websites, visited pages, search terms, and anonymous traffic data, enabling us to personalize your experience and improve navigation.
Through pixel tags and similar technologies: Pixel tags are employed to track user actions on our websites and in our email communications, measure marketing campaign success, and compile usage and response rate statistics.
Through Adobe Flash technology and similar methods: Flash Local Shared Objects (LSOs) may be used to collect and store information about your website usage. You can manage Flash LSO storage through your Flash player settings.
IP Address: Your IP address is logged automatically whenever you access our websites or applications, assisting in server problem diagnosis and website administration.
Precise Real-Time Location Information: We may collect real-time location data from your mobile device to provide personalized location-based services and content.
Interest-Based Advertising: Third-party advertising companies may serve ads to you based on your online behavior across devices, using technologies like cookies to recognize you and tailor ads to your interests.
Online Behavioral Advertising: We engage in Online Behavioral Advertising (OBA) to present more relevant ads to users based on their web browsing activities.
Behavioral Targeting/Re-Targeting: Third-party partners may use cookies to gather information about your website activities, enabling them to display targeted ads about our Services on other sites.
For information on opting out of OBA, please refer to Section 6 on Choices As To Your Privacy.
Cookies
At TUS OJOS EYECARE, our websites, online services, interactive applications, email messages, and advertisements may utilize “cookies” and other technologies like pixel tags and web beacons. These tools assist us in comprehending user behavior, identifying which sections of our websites users have visited, and assessing the effectiveness of advertisements and web searches. While information collected through cookies and similar technologies is generally considered non-personal, we treat Internet Protocol (IP) addresses or similar identifiers as personal information to the extent required by local law. Additionally, when non-personal information is combined with personal information, we treat the combined data as personal information for the purposes of this Privacy Policy.
We and our business partners employ cookies and other technologies in mobile advertising services to manage ad frequency, deliver ads aligned with your interests, and measure ad campaign efficacy. Cookies and similar technologies are also utilized to retain personal information when you interact with our website, online services, and applications. Our aim in such cases is to enhance your experience with us by personalizing it. Being aware that someone using your device has browsed for specific products or utilized particular services enables us to tailor our advertising and email communications to your interests. Furthermore, having access to your contact details, hardware identifiers, and device information aids us in delivering improved customer service.
If you wish to disable cookies and are using the Safari web browser, you can do so by accessing Safari preferences and navigating to the privacy pane. On mobile devices, go to Settings, then Safari, and locate the Cookies section. For other browsers, consult your provider to learn how to disable cookies. Please refer to Section 6, Choices As To Your Privacy, for further guidance.
Like many online entities, we automatically collect and store certain information in log files, such as Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
This information is utilized to comprehend and analyze trends, administer the website, understand user behavior, improve our products and services, and gather demographic data about our user base. Additionally, we may utilize this information in our marketing and advertising endeavors.
In some email communications, we include a “click-through URL” linked to content on our website. Clicking on these URLs directs customers through a separate web server before reaching the intended page on our website. We track this click-through data to gauge interest in specific topics and evaluate the effectiveness of our customer communications. If you prefer not to be tracked in this manner, refrain from clicking on text or graphic links in email messages.
Pixel tags enable us to send email messages in a readable format and inform us if the mail has been opened. This information may be utilized to reduce or eliminate messages sent to customers.
Do Not Track
TUS OJOS EYECARE does not respond to web browser Do Not Track Signals. If you wish to learn how to configure your browser to prevent third parties from tracking you, please refer to Section 6 on Choices As To Your Privacy.
Links To Other Websites
We do not assume responsibility for the practices employed by websites or services linked to or from our website or advertising, including the information or content contained therein. Please be aware that when you navigate from our website to another website using a link, our Privacy Policy no longer applies. Your activities and interactions on any third-party website, including those linked or advertised on our website, are subject to the rules and policies of that third party.
Our websites feature social media functionalities, such as the Facebook Like button and other widgets. These functionalities may collect your IP address and the specific page you are visiting on our website, and may utilize cookies to ensure proper functionality. These social media features and widgets may be hosted by a third party or directly on our website. Your interactions with these features are regulated by the privacy policy of the organization providing them. While some pages of our business partner or service provider may resemble our website, please note that certain information collected on those pages may not be governed by this Privacy Policy.
How We Use And Share Your Information
At TUS OJOS EYECARE, we utilize your IP address for various purposes, including diagnosing issues with our servers and software, administering our websites, and gathering demographic data. Additionally, our third-party ad servers provide us with summarized reports, informing us about user interactions without revealing individual identities. Your Personally Identifiable Information (PII) is primarily used to deliver our services to you, as stipulated by our agreements. However, we, along with our partners, advertisers, and affiliates, may also employ PII for legally permissible purposes.
We leverage PII to enhance website functionality, refine marketing strategies, conduct statistical analyses, improve product offerings, and customize website content and services. Moreover, we may utilize PII to communicate administrative notices and resolve disputes, troubleshoot issues, and enforce agreements with you, including our Terms of Use and Privacy Policy.
The information you provide may be used for any legally permissible purpose, requiring your opt-in consent for sharing PII with third parties. We do not engage in selling, distributing, or leasing your PII for promotional purposes without your explicit consent. However, in certain circumstances, such as mergers, acquisitions, or asset sales, we may transfer PII to third parties without seeking consent.
Through contractual agreements with affiliates, service providers, and partners, we utilize your PII to operate websites and deliver services. For instance, we may share your credit card information with the card-issuing bank for payment confirmation or provide order details to facilitate customer service. While we encourage our service partners and marketing associates to adopt privacy policies, their use of your PII is governed by their respective policies and is beyond our control.
In compliance with legal requirements, we may disclose PII to law enforcement or judicial authorities when necessary. We fully cooperate with law enforcement agencies to address illegal activities and may report unlawful activities to relevant authorities. Additionally, we may provide Non-Personally Identifiable Information (non-PII) about customer sales and traffic patterns to third-party advertisers, ensuring that no PII is included in such statistics.
Choices As To Your Privacy
Opting Out of Online Behavioral Advertising (“OBA”) and Enabling Do Not Track: You have the option to opt out of OBA and enable Do Not Track by taking the following steps:
In your browser, you can block cookies from third parties and advertisers.
Enable Private Browsing in your browser settings.
Activate “Do Not Track” signals in your browser preferences (e.g., Safari, Chrome, Firefox, Internet Explorer).
Please note that if you delete your consumer opt-out cookies, change your settings, use a different computer, or switch browsers, you will need to opt out again. OBA opt-outs are specific to the web browser you use at the time of opting out. Therefore, you must repeat the opt-out process for each computer and browser you utilize (e.g., Safari, Chrome, Firefox, Internet Explorer).
If your browser has cookies disabled, you do not need to opt out, as online behavioral advertising technology does not function when cookies are disabled. Please verify your browser’s security settings to confirm whether cookies are active or disabled.
Even if you opt out, you may still receive online advertising from us. Opting out from a particular advertising provider simply means that the ads you receive will not be based on OBA.
Opting Out of Receipt of Postal, Email, or Telephone Marketing and Promotional Communications: If you previously elected to receive marketing materials from us via postal service, email, or telephone but no longer wish to do so, you can opt out of receiving these communications by:
Postal Communications: Send a letter with your name, address, and email address to Compliance Officer, 1555 Palm Beach Lakes Blvd., Suite 200, West Palm Beach, FL 33401, or email us at: advertising@vgroupholdings.com.
Phone Communications: Send a letter with your name, address, email address, and phone number to Compliance Officer, 1555 Palm Beach Lakes Blvd., Suite 200, West Palm Beach, FL 33401, or email us at: advertising@vgroupholdings.com.
Email Communications: If you do not wish to receive promotional emails from us, utilize the opt-out response located at the bottom of every email we send or email us at: advertising@vgroupholdings.com.
California Residents:
Under California Civil Code Section 1798.83, California residents who have an established business relationship with a company may opt out of the sharing of their personally identifiable information with third parties for direct marketing purposes. If you are a California resident and wish to opt out or request specific information regarding our disclosure of your personally identifiable information to third parties for direct marketing purposes, please email us at: advertising@vgroupholdings.com with “California Third Party Disclosure” in the subject line.
Children’s Privacy
At TUS OJOS EYECARE, safeguarding the privacy of young children is of paramount importance to us. Therefore, we do not knowingly collect or solicit personal information from individuals under the age of 18. If we become aware that we have inadvertently gathered personal information from a child under 18, or the equivalent minimum age as stipulated by local jurisdiction, we will promptly take measures to delete such information from our records.
Third Party Websites
At TUS OJOS EYECARE, we collaborate with advertising companies to promote our products and services on websites that are not directly associated with us (“Third Party Websites”). We may share OBA information provided by you with these Third Party Websites to help select which of our advertisements or offers may resonate with you, display them to you, and monitor your responses. It’s important to note that Third Party Websites operate independently and are not governed by our Privacy Policies. We encourage you to visit these individual websites to learn more about their data and privacy practices, as well as their opt-out policies.
From time to time, you may come across banner advertisements for us on third-party websites. We utilize third-party advertising service providers to distribute our ads on websites where we have paid for advertising space. These ads may employ tracking technologies to gather information such as IP addresses, browser types, and usage patterns to assess the effectiveness of our advertising campaigns. Additionally, we engage advertising service providers like Google and The Trade Desk to display ads for our products and services on non-affiliated websites and to help us determine which ads are most likely to capture your interest using non-personal behavioral information. Ads placed by these service providers may utilize tracking technologies to monitor your interactions with such advertisements. We ensure that access to and collection of information by advertising service providers are limited to assisting us with our advertising endeavors.
Updating and Correcting Your Personal Information
If you need to review, correct, update, or delete any inaccuracies in the information we have about you, please reach out to us directly at contact@tusojoseyecare.com. When contacting us, kindly include your name, address, and email address for identification purposes. We are committed to addressing your request promptly and will respond within 30 days.
Your information will be retained for as long as your account remains active or as necessary to fulfill the Services you require. We will continue to utilize your information as needed to comply with legal requirements, resolve disputes, and enforce our agreements.
Changes to This Policy
We may occasionally update this Privacy Policy. In the event of any material changes to the policy, we will notify you by posting a notice on our website, along with the revised Privacy Policy. These changes will take effect immediately upon posting on this page.
How to Contact Us
If you have any questions regarding this Privacy Policy, the practices outlined in this document, or any interactions with Tus Ojos Eyecare, please feel free to reach out to us using the following methods:
Visit us at:
Camden: 1000 Atlantic Ave, Camden, NJ 08104
Philadelphia: 412 W Lehigh Ave, Philadelphia, PA 19133
For inquiries, you can email us at:
contact@tusojoseyecare.com
You can also reach us by phone at:
(856) 365-1500 (Camden)
(215) 634-6567 (Philadelphia)
We are here to assist you and will respond promptly to any inquiries or concerns you may have.